It’s no coincidence that Premier League groups invest so much time and money in Asian territories through the preseason. Asia affords an unlimited market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides.
But why has Asia turn into such a hot bed for Premier League fervour?
Why are we now not stunned to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite duplicate shirts and singing “Ossie’s Dream” just as they’d on the Shelf at White Hart Lane?
How is it that Liverpool fans in Jakarta know all of the words, all of the harmonies and even the nuances within the nuances of “You’ll By no means Stroll Alone”?
This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.
The Origins of the Adulation
There are key reasons why the English game has discovered such favour among Asian markets. Initially, it is a case of timing, and secondly, it’s the intrinsic value of the product.
It’s a relationship that Japan Today has described as “decades in the making” and the site suggests that British football is so common primarily because it was the primary European soccer to be broadsolid recurrently in Asia.
Before Europe’s other leagues had even begun to think about expanding their exposure to markets past the local, ITV and 해외스포츠중계 BBC had been already selling the English game and broadcasting British football in Asia.
Thus, the Premier League was the primary main European division to actually be seen by the Asian public and subsequently left a historical imprint on the public.
Secondly, the character of English high-flight contests have appealed to the informal sports fan. While a few of Europe’s different leagues could come throughout as staid, clinical or dispassionate, the British game has constructed its popularity upon the livid, dramatic and exciting contests that furnish its league.
It’s a product virtually completely designed for consummation, appreciation and the next retention of curiosity and support.
The Scale of the Affection
Initially, you will need to clarify the fairly obvious indisputable fact that it isn’t just in Asia that the Premier League is an enormous vehicle. Based on Danny Lee of the South China Morning Post, over 70 p.c of the 2.1 billion soccer fans on the earth observe the Premier League making it, considerably, essentially the most visible home competition among the international public.
With regard to Asia, it is perhaps greatest to let the numbers clarify the EPL’s reputation and to convey just how dimensionable the continent’s market is.
For the 2010-eleven Premier League season, the UK had an in-dwelling audience of 629 million—this compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Center East.
Spectacular numbers, however that’s fully dwarfed by the viewers tuned in from Asia; offering an in-house audience of 1,300 million meant that the continent offered 32.5 % of the Premier League’s public for the 10-11 season, in accordance with Repucom, Premier League Fan Survey 2011/12.
The numbers have only grown over the past 18 months, demonstrating the enormous position that Asia plays within the global Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the kind of curiosity that the home market can’t even begin to compare with.
The need to witness the spectacle of Premier League was once once more evident through the latest Barclays Asia Trophy. Even though the current British and Irish Lions’ rugby tour failed to generate capability crowds, the torpid batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters.