Do People Want Text Messages or Phone Calls in 2018?

For those who’re excited by mobile advertising, chances are you’ll be wondering whether or not it is best to focus your efforts on SMS text messaging, or on pre-recorded automated phone calls. It is an excellent query – and it has stumped entrepreneurs for quite a while!

So what’s the correct selection for contemporary marketers? Do at this time’s clients and purchasers want phone calls or SMS messages? In this article, we’ll have a look at the professionals and cons of text messaging and phone calls – and assist you determine which option is right for you! Let’s get started.

The Pros and Cons of SMS Text Messages

SMS textual content messaging is way newer than advertising and marketing with phone calls. SMS messages have only really been widespread for about decades, however they’re a really highly effective advertising tool. Let’s take a look at the benefits and drawbacks of utilizing SMS marketing now.


99% open rate – 99% of all textual content messages are opened, and 90% of those are opened within 3 minutes.

Real-time delivery and advertising messages – Because SMS messages are opened so rapidly, they are great for time-sensitive gives and marketing messages to your opted-in customers.

Highly interactive – It is simple to arrange DialMyCalls to permit two-method SMS textual content messaging, polls, and more by way of SMS text messages – boosting buyer engagement!


SMS messages are restricted to 160 characters – It can be tough to fit your marketing message into such a small house, so emails or voice messages could also be higher for some companies.

Users may depart your service in case you send too many messages – Users should “decide-in” to receiving your SMS messages. If you spam them with messages, they’ll go away – reducing your market size.

Not everybody makes use of SMS (businesses) – Some individuals still use landlines – especially at small companies, so you’ll be able to’t use SMS textual content messages to contact all of your customers.

The Pros and Cons of Automated Phone Calls

Now that we have broken down some of the professionals and cons of SMS text messages, let’s discuss the advantages and disadvantages of using phone calls to broadcast your marketing message.


Simple and economical to get started – It’s easy to get a list of your customer’s phone numbers via choose-in and rapidly begin sending your advertising messages.

Can send pre-recorded messages – With DialMyCalls, you possibly can document a message and ship it to hundreds of people at once. You can even customize your message based on each particular person list of phone numbers.

You possibly can attain a large viewers rapidly – Just about everybody has a phone, so you’ll be able to rapidly attain thousands of people along with your pre-recorded calls.


Many individuals screen their phone calls – Most people aren’t going to pick up the phone once they see a call from a number that they do not recognize. This means that lots of your calls could go unanswered. This is especially unfortunate becauseā€¦

Most individuals do not check voicemail – Only 18% of individuals check voicemail messages from numbers they don’t know. This means that, if your phone call goes unanswered, your customer is unlikely to listen to the pre-recorded message you leave behind.